Kind Granola Bars


Multi-year innovation to reestablish leadership in a growing category

What We Did
  • Product Development
  • Brand Extension
  • Concept Development

KIND asked Bulldog Drummond to develop new products and product platforms grounded in consumer needs and insights that would help them build on their leadership position in the bar category. We explored a wide range of opportunity areas that ultimately inspired over 100 product concepts before landing on 15 final concepts to take into retail.


Kind Product Disruption Book
Kind Grandola Bars

Products on-shelf in late 2020


Next project: Anchor Brewing