Uncommon Music: Master Simplicity

Our Master Simplicity principle is about seizing complication and mastering simplification. It inspires us to find balance and approach life in a clear and meaningful way. Here are a few tunes to help you embrace simplicity.

ARTIST: Eric Kufs

Eric Kufs is a soulful singer and songwriter, extremely humble and passionate. You can usually find him performing somewhere in Southern California.

ALBUM: Big Red Machine

The band started as a collaborative art-pop project between Justin Vernon (Bon Iver) and Aaron Dessner (The National) in 2008 and has been on the rise ever since. The idea behind the name, Big Red Machine, comes from the domination of the Cincinnati Reds baseball teams of the 1970s.

SONG: Oom Sha La La by Haley Heynderick

Honest, reflective and ironic—this Portland-based artist and singer draws from a wide array of influences, including her religious Filipino-American upbringing. This song is guaranteed to have you tapping your toes and maybe even eating olives from your fingers.


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