Here at Bulldog we love great design. We know it when we see it, and we appreciate the hard work it takes to create flawless beauty and effortless function. But great design doesn’t just exist for the experts, it exists to meet needs that people don’t know they have.
Consumers know good design when they see it. They may not have a firm grasp on what makes it special, but they know that it is. Great design is compelling, grabs people’s attention and pulls them in.
A good number of us here at Bulldog love to surf and were recently inspired by a video of our friend Matt Larson sharing the passion for luxury design that he brings to the wetsuit industry through his company, Matuse.
Here are a few uncommon sense design takeaways from Matt: