Bulldog Design: World Vision—Inspiring And Challenging Youth To Become More Act:ive

College is a time when most young people start to truly discover who they are, what they believe in, and what they’re passionate about. ACT:S, the college activism group of World Vision, comes alongside college students and works with them to help discover how they can use their faith for meaningful and active change.Bulldog collaborated with ACT:S and Intervarsity, a Christian-based activism organization on college campuses nationwide, to develop a campaign that encourages college students to become more active in their faith. Through the ACT:IVE campaign we built a philosophy around what it means to live an active faith and developed exercises to help students put that philosophy into action.Bulldog concepted and designed the ACT:IVE campaign, including the logo, booklets, and prayers cards that were distributed throughout college campuses. The logotype is visually linked to the ACT:S core logo as a deliberate extension of the ACT:S brand. Celebrating student perspectives and voices, the speech bubble emphasizes the need to speak up and speak out. And, the sophisticated, modern style delivers a clear voice within the ACT:S family of campaigns and resonates with the youth demographic. Read more about how World Vision is tackling the causes of poverty and injustice.