Clean without Compromise
In 2004, our friends at IDEO were presented with a technology for an all-natural hand sanitzer and cleaning product. Together with IDEO and Dr. Larry Weiss, we partnered to design a business and a brand that would take this herb-based antimicrobial product to market. It's lab-proven to kill 99.99% of harmful germs on contact. The only FDA and EPA approved all-natural (non-toxic, alcohol-free) antimicrobial, CleanWell hand sanitizer and hand wash, are now available at select independent pharmacy, grocery, and specialty retailers across the US as well as many Whole Foods markets. On the collaborative journey, we helped to create the brand and to-market strategy. From concept to market in less than 24 months, Cleanwell is now helping consumers clean without compromise.
