December 5, 2009
COUNTRY MUSIC TELEVISION
Bulldog Drummond has just completed the final stages of a brand refresh project for CMT, a division of MTV Networks, the result of which will launch early in 2010. The project involved detailed consumer ethnography, quantitive demographic research, strategic brand architecture, and internal alignment to deliver on the new brand platform. Working intimately with the executive teams in Nashville and New York the new brand rollout will be seen in all of its splendor in 2010.
October 20, 2009
STARBUCKS
Bulldog embarked on an exciting new relationship with Starbucks in August of this year. Working very closely with the executive team and various business units across the company, we're focused on bringing our highly energizing approach to experience-based ideation workshops and solving business challenges that create actionable solutions for brands and the people who manage them. We can report with complete certainty that this is a brand on the move.
September 15, 2009
PATIENTSAFE SOLUTIONS
As an integral part of the executive management team of this early stage company, Bulldog helped to craft and articulate a new vision for the company, develop a new brand platform, build an internal innovation team, and craft a product roadmap for market rollout in 2010. Bulldog shared the outcome of this work with their internal team at a two day summit on October 8th and 9th. 100 people entered the summit with questions. 100 people left focused, educated, energized and ready to help save lives and take the company to $1billion.
August 20, 2009
PASSION + PURPOSE + PEOPLE
Shawn Parr, CEO of Bulldog Drummond, was recently featured in Smart Business for his method on hiring and engaging passionate people. Before adding to his crew, Shawn makes sure that potential new hires possess tremendous energy for what they do, and a sense of purpose about how they do it. Shawn nurtures and fosters his internal team by engaging them in and around their interests, and allowing them to do the work that best fits their skill set. He has a "guide" vs. "lead" management philosophy which allows his employees to take personal responsibility for reaching their full potential. Read more here...
June 5, 2009
BULLDOG KICKS OFF TWO NEW INITIATIVES WITH WORLD VISION
In this phase of our five year relationship with World Vision, Bulldog Drummond recently began new and exciting initiatives to create two signature advocacy efforts. This program looks at how to bring a new level of energy and engagement around giving time, talent and treasure to key humanitarian and development projects. The first initiative is centered around building a brand that engages college students on campus and asks them to get involved in their community, on their terms. The second is centered around building passionate and engaged advocacy efforts throughout the Christian community. World Vision continues to be a leader in the NGO community, serving close to 100 million people in nearly 100 countries around the world. They serve all people, regardless of religion, race, ethnicity, or gender.
June 1, 2009
THREAD IS WELCOMED HOME
The Thread show returned to its San Diego roots on May 30-31, 2009 to an incredible 3,213 attendees. Held at the historic Wonder BreadFactory, Thread featured live music, art, jewelry, apparel, a style lounge and even an oxygen bar. Showcasing emerging, trend-setting fashion designers and local artists, Thread continues to provide a venue where both designers and fashionistas can come together to shop and share. We continue to work collaboratively with the Thread team to create an unrivaled customer experience, and unforgettable events.
April 30
GOOD FOR YOUR HEALTH
According to the Institute of Medicine, medical errors harm approximately 1.5 million people in U.S. hospitals every year, resulting in at least $3.5 billion in extra medical costs annually. In 2008, U.S healthcare spending reached an all time high of $2.4 trillion and is projected to reach $4.3 trillion by 2016. This will represent 20% of U.S. GDP by 2017 - that is 20%. There is no doubt the healthcare system is in need of major new thinking. Bulldog is privileged to be working very closely with one of healthcare's most accomplished thought leaders and proven innovators, James M. Sweeney, CEO of San Diego based IntelliDOT. He has been a force for change in patient safety for over 20 years. Bulldog is working closely with Mr. Sweeney and IDEO to layout a vision for the future of the company and it's product pipeline focused on Patient Safety. Bulldog Drummond is also working on a full rebranding effort, auditing and creating a new identity, marketing material, and online presence. All of which will launch in the near future.
April 24
BULLDOG HELPS TO BUILD FARM ADVISOR
Bulldog Drummond recently kicked off a new relationship with Charlie McNairy, founder of Farm Advisor, to help build a unique brand and service offering for the farming community around a new-to-market technology. Offering the farming community an online suite of services to make farm and farm asset management more efficient and connected, Farm Advisor will give farmers–both large and small–integrated tools and connection to a wider community.
April 15
FASHIONING A NEW LOOK FOR THREAD
The new website Bulldog Drummond designed for Thread went live this month to rave reviews. Created with an eye to their core style, "Curated Indie Design & Fashion" the new site provides a renewed online brand presence for this innovative cultural showcase. The website allows both consumers and exhibitors to interact on a new level. Consumers can now find upcoming events, buy tickets, and learn about up-and-coming Thread designers. And, exhibitors have access to a new range of interactive tools that allow them to be more effective in selling and displaying their unique goods. We look forward to the next Thread Show event in San Diego on the weekend of May 30th at the Downtown Wonderbread factory. www.threadshow.com
April 12
PARTNERSHIP WITH MODUS
Bulldog recently entered into a new partnership with Modus, a Los Angeles based company focused on creating independent standalone corporations and brands for celebrities. Modus brings an expertise in brand development, licensing, finance and operations. Bulldog Ventures will be supporting Modus with its expertise in business strategy, brand and product development. Rather than relying on the old model of celebrity endorsement, Modus will work with celebrities to help them start and grow their own companies organically based on their own interests and brandability in the marketplace. Modus is currently in an early stage relationship with IMG focused on securing celebrity partnerships.
April 3
BULLDOG PARTNERS JEDIDIAH WITH PLANT WITH PURPOSE FOR A PURPOSE
Bulldog recently put Jedidiah www.jedidiahusa.com together with our friends at Plant with Purpose to develop a partnership around a clothing line focused on generating awareness and funds for the brand. We think it's a new relationship with a purpose!
In other Plant With Purpose news, Bulldog just finished a short video series for them, the first of which posted on YouTube.
And their new website just won industry kudos for best new site on:
csselite.com
cssmania.com
cssline.com
cssleak.com
creattica.com
April 1
BEST OF THE BEST
Bulldog Drummond would like to congratulate Plant With Purpose on their site being nominated "Best of the Best" on CSSelite!
March 23
PLANT WITH PURPOSE GOES LIVE
Bulldog celebrates the launch of Plant With Purpose, the culmination of more than a year's worth of work with the non-profit Floresta. Plant With Purpose is the brand refresh for Floresta to attract new donors, reach out and connect with a younger audience, and educate people about the connection between poverty and the environment. The new website www.plantwithpurpose.org went live on March 23 to rave reviews and a huge bump in traffic. The online build is part of a complete rebranding and product innovation strategy that included naming, brand identity development, communication and story design, social networking, design language and collateral development, video, and an exhibit concept that will tour the U.S.
March 15
GOING COUNTRY WITH CMT
Bulldog Drummond kicked off a relationship with MTV Networks' Country Music Television this month under its Hatch Innovation program. CMT wanted to take a deep dive into its brand to look for opportunity spaces for growth, messaging and product development. Bulldog will be developing a comprehensive profile on the CMT consumer and looking at what "country" means both inside and outside the heartland and defining what role music plays in the CMT brand.
March 1
DAVID ALDER TO HEAD BULLDOG'S MEDIA AND ENTERTAINMENT GROUP
David Alder, former CMO at Virgin Entertainment Group joins the leadership team at Bulldog to spearhead new entertainment and media projects. The formation of the new group is part of an initiative to grow deeper capabilities in specific industry segments in response to the changing economic climate. Alder brings an impressive depth of expertise in retail, media, music and entertainment. He spent 21 years with the Virgin Group working in many divisions of the world renowned brand including retail, cinemas and the parent company's business development unit. His expertise in music, retail strategy, merchandising, partnership and content development add a significant depth of frontline expertise to the Bulldog innovation team. Bulldog is constantly exploring new ways to increase the operational value and expertise it brings to its clients. Alder is a recovering music addict. He is a veteran live performer on the highly competitive British pub circuit, and world renowned for his interpretation of Mahler's fourth symphony on the spoons.
Febuary 23
HONEST KITCHEN ON THE FOOD NETWORK
Huge congratulations to The Honest Kitchen, which will be featured on The Food Network, on March 23 at 9:30 p.m. Adam, of the show Will Work For Food, will stop into The Honest Kitchen to whip up some healthy dog food treats. Year-to-date sales are up significantly for the San Diego-based all-natural pet food company, with whom Bulldog Drummond has an ongoing strategic partnership. Bulldog is responsible for helping The Honest Kitchen develop their innovation pipeline, their sales and marketing strategy, and long-term strategic plan.
Febuary 19
ESPN ZONE GETS READY FOR THE MADNESS
Basketball season is ON, and Bulldog Drummond helped ESPN Zone get ready for the madness with advertising, in-store and promotions. The materials are part of a full rebranding Bulldog developed for the popular sports bar and restaurant, which is operated by The Walt Disney Company. Bringing together American Grill food, more than 10,000 square feet of interactive games and an unparalleled HDTV viewing experience, ESPN Zone is the place to get into March Madness. Bulldog Drummond created a new brand platform which impacts all consumer experience touch-points, advertising, merchandise, menus and more, bringing together all aspects of the ESPN Zone experience with new creative positioning.
Febuary 16
SHARE WHAT YOU LOVE WITH OUTDOOR OUTREACH
Work Bulldog Drummond created for the non-profit Outdoor Outreach is in development to be used as part of a national campaign to create brand awareness and attract new donors. Outdoor Outreach uses comprehensive outdoor programming to help at-risk and underprivileged teens build confidence and become successful adults. The new creative platform "Share what you love" explains to potential donors how the activities they are passionate about are a transformative experience that might mean the difference between a kid going to college or becoming a high school drop out. The new work will be used across all channels including print, interactive, PR and other consumer experience touch-points.
Febuary 1
MEGAN LANGEL IS NEW VP OF CREATIVE & STRATEGY
Megan Langel, Bulldog Drummond's Chief Strategy & Information Architect, has been promoted. Previously responsible for guiding the shop's strategic team and output, the new VP of Creative & Strategy is expanding her role to oversee all creative. As Bulldog Drummond continues to evolve as a world-class innovation and design consultancy, the shop needed a creative thinker who possesses an equal aptitude and passion for strategy and creative. Langel was the natural choice, having already demonstrated the ability to engage both the Bulldog team and its clients with an approach to managing the shops creative team to ensure each project delivers on strategy. Ms. Langel joined Bulldog in January of 2004. She brings a passion and energy to her work that is matched only by her fanaticism for scaling frozen waterfalls, gourmet pizza and craft beers.
January 20
WD-40 JOES AND PROS
Bulldog Drummond has been tasked with managing "The WD 40", a consumer panel of 40 people that WD-40 keeps on notice for the purpose of research, inspiration and testing. One of Bulldog's first steps was to refine the panel to include two new categories of users—Pros, who use WD-40 products at their jobs, and Joes, who use them at home. "The new Joes and Pros format gives us two distinct targeted audiences to do research with, and will really help us find new growth opportunities and areas of innovation," said Megan Langel, Bulldog Drummond's VP of Creative and Strategy. In addition to managing day-to-day communication, Bulldog Drummond will run all related research including ethnographic research and journaling.
January 14
WHAT'S BUBBLING AT WORLD KITCHEN?
Work Bulldog Drummond created for World Kitchen will be used to tell the company's story of product innovation at the International Home and Housewares Show this March. World Kitchen came to Bulldog Drummond for help creating a conceptual framework and visual identity to showcase the results of "The Tea Off," a competition they sponsored to challenge designers to build a better tea kettle. The concept Bulldog created of "What's Bubbling" will allow World Kitchen to design their booth in the style of a museum exhibit, so that they can use the competition as a vehicle for talking about the company's long history of technological innovation.
January 7
BULLDOG GETS HONEST ABOUT FOOD
This week Bulldog Drummond kicked off a new project with Honest Foods, the whole grain snack and cereal company founded by former Kashi CMO Andrew Aussie. The collaboration will include a redesign of the Honest Foods website and a look at the Honest Foods online experience and brand story. Made only with minimally processed, all natural ingredients, Honest Foods granolas, snack and cereal bars can be found in Whole Foods, Wild Oats, and other natural food stores around the country.
December 12
SPREAD THE JOY, SHARE THE GOODNESS
The recent launch of a new pomegranate flavor was Bulldog's first opportunity to deliver on a new brand strategy for Pinkberry. Giving back is built into Pinkberry's DNA, so together we mapped out a strategy to share that goodness each and every day. Pinkberry's committment to sharing the goodness beyond the obvious goodness of their amazing product is an excellent example of how giving back can strengthen and add value to your brand. To share the goodness, Pinkberry will donate 25 cents for every pomegranate yogurt sold in December to local food banks.
December 5
THE T3 INSTITUTE: TIME, TALENT AND TREASURE
World Vision—one of the world's largest NGO's—wanted to create a model for innovation inside their own four walls. The objective: to reach out to their network of major corporations, executives and entreprenuers in new ways. In a highly collaborative process, World Vision and Bulldog Drummond created a working framework for an innovation institute that will invite, inspire and engage high net-worth individuals, corporations, and other NGOs in key global issues like Clean Water, HIV AIDS, and Mico-finance with either their time, talent or treasure.
December 1
BIKES FOR NKHOMA!
One of the ways Bulldog Drummond gives back is through Y-Malawi?, a non-profit in part started by Bulldog CEO Shawn Parr. Y-Malawi is forging a new model for partnership between churches and non-profits to support the Nkhoma area of Malawi. This holiday season, Y-Malawi? will be providing bicycles for small businesses in and around Nkhoma, a small town in the Lilongwe district of Malawi. This year will also see the launch of an alternative gift giving catalog giving people the option of bypassing a traditional gift to buy a needy family cows, goats, latrines, and other items of sustainable development.
November 10
BULLDOG KNOWS SPORTS
Bulldog Drummond just completed a deep dive into all that is sports and sports food for ESPN Zone, the popular restaurant and sports bar chain operated by The Walt Disney Company. Bringing together American Grill food, more than 10,000 square feet of interactive games and an unparalleled HDTV viewing experience, ESPN Zone occupies a unique position in the food service sector. However, research showed that sports fans didn't necessarily know that ESPN Zone had a full restaurant. By playing up ESPN Zone's deep sports heritage, Bulldog Drummond created a campaign which includes merchandise, consumer experience touch-points, advertising, menu and more, bringing together all aspects of the ESPN Zone experience with new creative positioning.
November 5
PROTECHNOLOGY IS A HIT
After more than 15 years of making the best hockey equipment in the NHL, Easton Hockey has made its first helmet. The challenge for Bulldog: communicating to players that despite being a new category, Easton has once again delivered a product that is best in its class. "Protechnology" is a platform Bulldog developed for a microsite devoted to the Stealth S17 which highlights the helmet's attention to form, fit and function. Within hours of launching, the new microsite recieved more than 1,260 hits, and another 3,833 people visited the site the following day. The microsite is divided into four sections. "Protechnology" (the S17 defined), "Blognology" (S17 reviews), "Formnology" (S17 headform contest), and "Videonology" (S17 in action)."
November 1
BULLDOG DIVES INTO THE YOGURT
Bulldog Drummond is honored to announce its strategic partnership with frozen yogurt phenomenon Pinkberry. Bulldog's partnership with the yogurt pioneer includes 360 degree involvement in the brand including guiding brand, marketing, online, PR and overall innovation. Bulldog is honored to be working with one of the most talked about and refreshing brands in the design and food space over the last couple of years. Ever since Pinkberry opened in 2005, it has developed a cult following with its simple menu of yogurt and assorted toppings such as fresh-cut fruit blueberries, strawberries and coconut flakes. The privately held company has 69 stores in California and New York.
October 1
SNACKTRITION ON TV
Snacktrition, the new line of fiber and calcium-enriched snacks from Mama Mellace's, was recently featured in a healthy snacking spot on KUSI-TV. In the spot, KUSI-TV correspondent Beck Bamburger makes a visit to the Mama Mellace's kitchen to see how the new line of health-conscious snacks are made. Snacktrition almonds and cashews are health-baked through a simple oven-roasting process developed to provide less fat and a more natural and flavorful crunch compared to traditional oil- roasted varieties. The full line of healthy snacks provides snackers with a healthy alternative to snacking. Click here to tour the Mama Mellace's kitchen yourself: http://blip.tv/file/1205960. Working closely with the Mama Mellace's team, Bulldog Drummond named, branded and helped bring Snacktrition to market.
September 24
THREAD GETS A TAN
Thread, a traveling fashion expo showcasing independent designers, has gone national. Celebrating its fifth anniversary this year, Thread has grown from two shows a year in San Diego to shows all over the country including Las Vegas, Los Angeles, Seattle, San Francisco, and—most recently—Miami. Bulldog Drummond played a key role in mapping out plans for growth as well as helping to build a broader revenue model and new consumer experience touchpoints. Thread has been working with Bulldog for the past two years to increase awareness in the fashion and consumer experience spaces. A new online experience is in the works.
September 17
LONG LIVE FUN WITH 77KIDS
77Kids, a new clothing line for kids 0-12 from American Eagle Outfitters, will launch online this December with brick-and-mortar sites to follow in 2010. In preparation for the launch, Bulldog Drummond has been working closely with the AEO team on every aspect of the business from brand strategy, overall identity, and product packaging to online experience, strategy to market and promotional events for launch. Like the clothing that stands behind it, the 77Kids brand has been built with a very careful filter to be relevant to both moms' needs and kids' wants. "Long live fun" expresses the 77Kids brand philosophy of creating clothing that lets kids be kids.
September 14
SNACKTRITION WINS TOP HONORS
Snacktrition, the new line of fiber and calcium-enriched snacks from Mama Mellace's, has received several awards from ShapeYou.com in their annual "Gear of the Year" awards. Snacktrition Sea Salt Almonds with Calcium were recognized as “Top Gear of the Year” in the Natural and Organic Food Products category, while Sea Salt Cashews with Fiber, Salt & Pepper Cashews with Fiber, Smoked Almonds with Calcium, and Fruit & Nut Mix with Fiber and Calcium each received a “Great Gear of the Year” award. "We are thrilled that Snacktrition is being recognized as a great tasting and nutritious snacking option," says Mike Mellace, president and chief executive officer. "Snacktrition makes it easier for people to incorporate the goodness of additional fiber and calcium into their daily routine." Working closely with the Mellace's team, Bulldog Drummond named, branded and helped bring Snacktrition to market.
September 4
EUFORA LAUNCHES "NATURE IS OUR STYLIST"
Bulldog Drummond just completed a new advertising campaign for the Carlsbad-based hair care company Eufora. "Nature is our stylist" will launch in September and continues to build on the strategic brand platform Bulldog and Eufora built together just over a year ago. Sales are up, the brand has renewed presence in the market, and a high-end product line is on the way. "We were looking to partner with an agency that would become intimately involved with our brand and could bring us original business solutions in creating a unique and compelling brand image." says Eufora founder Don Bewley. "Bulldog has been spot on in their approach to elevating our brand's market position which has clearly distinguished us from our competitors."
September 1
WESTFIELD LONG ISLAND GAINS COMMUNITY APPROVAL
Westfield South Shore and Westfield Sunrise each received community approval this week to go ahead with their planned revitalization. Bulldog Drummond worked with Westfield's Development Marketing team on both Long Island properties to create the renderings that established a vision for the region. Bulldog's goal was to differentiate each property from the other, while simultaneously linking both in a unified Long Island shopping experience that fits with the local culture and lifestyle. Bulldog is currently working on creating new leasing communications to represent the revitalization as the centers move ahead with redevelopment.
August 26
CLEANWELL GOES TO THE DEMOCRATIC NATIONAL CONVENTION
CleanWell has been named the hand sanitizer of choice of the Democratic National Convention. According to a convention press release, CleanWell was chosen because it doesn't contain Triclosan, a suspected carcinogen commonly found in antibacterial soaps and dozens of other consumer products. Leveraging the natural, germ-killing power of thyme and oregano, CleanWell's all-natural formulation sanitizes just as well as synthetics, without the harmful side-effects. "Green" is one of the themes of this weekend's activities; other green initiatives include the use of biodegradable trash bags and lower-impact food containers, extensive recycling of paper, plastic and aluminum beverage containers, and efforts to track the convention's overall carbon footprint. CleanWell will be distributed via dispensers at the Pepsi Center.
August 19
BULLDOG AND THE FDA GO ON A DEEP DIVE
Bulldog Drummond is leading a two-day collaborative workshop with the FDA to look at internal working processes, purpose, passion, shared interests, and celebrating common successes. The two-day session will take the 25-person team through a number of experiential exercises to introduce team members to new ways of thinking and working together. The intensive deep dive is a part of Hatch, Bulldog's proprietary innovation process for jump-starting new growth with its strategic partners.
August 15
STRATEGIC GROWTH FOR CATS AND DOGS
As part of an ongoing strategic relationship with The Honest Kitchen, Bulldog Drummond is guiding the development of a five-year business plan to help the company solidify its vision and operating goals for the future. Specifically, Bulldog is helping The Honest Kitchen develop their product pipeline, their online e-commerce strategy, and forming an advisory board to advise the company on key operating issues on an ongoing basis.
August 3
TOY SHOPPING WITH MATTEL
Bulldog Drummond has completed a project working with children's toy manufacturer Mattel to take a look at the future of toys. Working in close collaboration with Mattel's executive team, and with the market research company Hypothesis, Bulldog conducted a thorough review of ethnographic and quantitative research Mattel and Hypothesis conducted with moms and kids to identify insights that may lead to areas of opportunity. These insights will be developed into tangible and actionable Points of View that internal and external teams can share with the rest of the company.
July 14
BULLDOG DRUMMOND GIVES FLORESTA A BRAND MAKEOVER
Floresta, a San Diego-based non-profit that uses environmental programming to combat poverty, has tasked Bulldog Drummond with giving it a complete brand makeover including a new identity, a new website, and a new campaign to raise awareness about the connection between poverty and environmental degradation. Now approaching its 25th anniversary, Floresta has planted over 3.5 million trees, issued more than 4,600 loans, and transformed tens of thousands of lives of the rural poor by helping them become more self-sufficient. The brand makeover will help communicate the stories of lasting, meaningful change Floresta effects in the communities it serves to its target audience.
July 7
BULLDOG TEAMS UP WITH ARTHUR ELGORT
Bulldog Drummond recently teamed up with renowned Vogue photographer Arthur Elgort as part of the Fall campaign for Martin + Osa, a division of American Eagle Outfitters. Arthur Elgort has been at the forefront of fashion photography since the mid 1960s. The campaign was shot in New York and Brooklyn and will run in-store, online and in national fashion magazines around the country. Now with 22 stores nationwide, Martin + Osa Refined Casual Clothing + Accessories is a brand Bulldog Drummond helped create just three years ago as part of a close collaboration with American Eagle.
June 30
BULLDOG BOOTCAMP 2
The Bulldog team flexed its mental and physical muscles this week as part of a half-year review of project work and overall business. The day began with a vigorous half-day boot camp in Balboa Park where Bulldoggers learned basic self-defense, rotated through an interval training circuit, and worked on developing core strength. The second half of the day was spent reviewing key projects from the past six months and breaking into teams to discuss successes, challenges and opportunities for growth. "The day was designed to build a deeper level of personal confidence and connections among the team," says Cat Berry, the shop's Chief Whip. Adds design-Thinker Mario Garcia: "Those throw-down sit-ups kicked my abs! I'm now five packs away from a six pack."
June 25
2008 A NEW SCHOOL IN MALAWI
As a part of an overall commitment to making a difference in people's lives, Bulldog Drummond will partner with World Vision and Y-Malawi to help fund a new elementary school in Nkhoma. The school will open in 2009 and serve 200 students each year. In a nation where nearly half the population struggles to live on less than $1 a day, education plays a key role in shaping and affecting change. HIV/AIDS has taken a huge toll in the country, affecting nearly a quarter of the country's 4 million people. On the bright side: three years ago Malawi established a special fund to help its farmers get fertilizer and high-yield seeds. The famine-prone country's harvest doubled in one year, and it is now a model for other African countries in the grips of the food shortage crisis.
June 18
2008 WD40 LOOKS TO BULLDOG TO LOOK FORWARD
Bulldog Drummond just completed a 90-day strategic review for WD40's Team Tomorrow— WD40's internal innovation group—to identify areas of opportunity that will help Team Tomorrow expand its impact on the company and spark further innovation. Through close collaboration with key Team Tomorrow leaders, Bulldog's deep-dive covered everything from WD40 inter-departmental perceptions, internal vision and product pipeline to the company's innovation processes and trajectory. By detailing how and when innovation happens, and identifying what challenges prevent innovation from occurring, Bulldog paved the way for new areas of growth and change.
June 12
2008 WESTFIELD UTC WINS PLANNING COMMISSION APPROVAL
Westfield UTC reached a huge milestone Thursday when the City of San Diego Planning Commission voted overwhelmingly to recommend approval of the redevelopment to City Council. The redevelopment is part of a greater collaboration between Bulldog and Westfield to revitalize and reposition Westfield shopping centers around the country. For UTC, Bulldog created a community-inspired vision that looked beyond shopping to connect to the San Diego lifestyle. The new UTC will emphasize sustainable building materials, open-air plazas, and extensive gardens to create a fresh outdoor experience reflective of the unique character of San Diego. Bulldog is currently working with Westfield on vision projects in Connecticut, Long Island, Florida and Los Angeles.
June 5
2008 BULLDOG GIVES HIGHLAND CAPITAL A TURNAROUND PLAN
The private equity division of Highland Capital in Dallas recently hired Bulldog Drummond to conduct a strategic review into the business operations of Home Interiors, one of its portfolio companies in need of a drastic turnaround strategy. Bulldog's review included a deep dive into the sales, distribution, product design, brand and communication functions of the business. Using our "discovery, translation, creation" process, Bulldog framed Home Interior's challenges and delivered both short and long term initiatives to drive change.
June 1
2008 BILL SAGER JOINS BULLDOG AS DESIGN THINKER
Bulldog Drummond is pleased to welcome Bill Sager to the team. Originally from Wisconsin, Bill and his fiance moved to San Diego for the weather and surf and have no plans on moving back. Bill's work experience includes a stint at local San Diego ad agency Vitrorobertson where he worked on such clients as Yamaha, Newcastle Brewing and Taylor Guitars. However, it was the fact that Bill—at age 8—performed Thriller in front of a crowd of 2,000 for a high school talent competition that won him the job at Bulldog. Expect to see quicktime videos of Bill doing the moonwalk and robot on the Bulldog Website 2.0. And pick up this month's issue of Surfer Magazine to see his winning design for the Surfer Vans Cover Contest.
June 1
2008 BULLDOG'S PASSION FOR THE PALE
After a year-long deep dive into all that is beer, Firestone Walker Brewing Company launched the newly refreshed brand image and "Passion for the Pale" campaign created by Bulldog. Working closely with company founders Adam Firestone and David Walker, Bulldog looked at every aspect of the popular Paso Robles microbrewery to develop a complete new business and brand strategy. The brand refresh includes both new packaging and a website redesign that feature a wrestling lion and bear. The bear and lion are a nod to Firestone's inspired leadership—two brothers-in-law whose frequent disagreements result in a better, more passionate product. The strategy behind the quirky "Passion for the Pale" was driven by the Firestone's true passion for world class pale ales and brewing practices.
